![]() ![]() It is recommended that sellers group their advertised listings by category or another key similarity, and we generally follow this strategy with our clients.Īs we have been saying for a long time now, eBay’s innovative pay-per-sale advertising model has become a key component of our successful application of eBay SEO.It’s only available for Simple and Bulk campaigns. Don’t waste your time like I did trying to figure out how to make this new dashboard visible for your Automated ads.Otherwise, you won’t be able to apply a cap for any listing in that campaign without recreating the entire campaign from scratch. This means you must select the radio button labeled, “Adjust suggested ad rate,” when first creating the campaign. If you want to utilize the suggested ad rate with a cap (instead of a straight ad rate), you must set up the campaign that way from the beginning.Three things to keep in mind, however, when using the new feature: The amount of information presented in this view can be a bit overwhelming at first, but we have found its overall layout ultimately pretty helpful. Screenshot of new eBay Promoted Listings Standard campaign dashboard ![]() Other than the occasional revelation from eBay (such as an official confirmation that seller feedback ratings are not a ranking factor), SEO has been kind of quiet on the eBay front since last fall’s update.ĮBay has continued to roll out new seller advertising functionality on a regular basis, with user experience, industry standards, and improved reporting as the focus.ĮBay recently released a new campaign feature that allows pay-per-sale advertisers to have more direct control of their pay-per-sale ads. We’ll go over this small handful of items, as well as some important changes we’ve been uncovering recently - ones that weren’t referenced in the official update. Other than the addition of “winter” to eBay’s 2022 Winter Seller Update, it comes as no surprise.Īs some may remember, 2020’s spring update was also released in February.īut unless you are a serious eBay advertiser, there isn’t a lot to cover this time around from a search engine optimization point of view. We continue to discuss eBay’s recent seller updates from a search and SEO perspective, including new Promoted Listings features and keyword targeting options. ![]()
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